Vanguard, one of America's largest investment advisors, is entering the Australian super landscape, challenged with onboarding more than one hundred new marketers to the Vanguard brand and undergoing a huge global brand refresh.
We were approached to create Australian brand style guides and onboarding documents. Instead, I proposed an all-in-one interactive brand system, enabling marketers, creatives, and agencies to get to know the Vanguard brand, understand its audiences, and quickly get the latest brand assets and templates.
