Vanguard's Interactive Brand System

Vanguard, one of America's largest investment advisors, is entering the Australian super landscape, challenged with onboarding more than one hundred new marketers to the Vanguard brand and undergoing a huge global brand refresh.

We were approached to create Australian brand style guides and onboarding documents. Instead, I proposed an all-in-one interactive brand system, enabling marketers, creatives, and agencies to get to know the Vanguard brand, understand its audiences, and quickly get the latest brand assets and templates.